Review & Marketing Services by Beverage Testing Institute

2026 World Beer Championships®

Discover the pinnacle of beer excellence at the Beverage Testing Institute (BevTest), creators of the World Beer Championships® (WBC)!

Get ready to unleash your brews on a grandest stage of beer brilliance! Secure your spot now for the 2026 WBC and join a community passionate about honoring the genuine craft of brewing.

Engage in a competitive event, Olympic-style, where the best in over 125 beer category styles will earn the esteemed World Beer Championships medals—platinum (1st), gold (2nd), silver (3rd), bronze (4th). It's an opportunity to showcase your brews and embrace the true essence of beer expertise!

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ENTRY

World Beer Championships (WBC)

Competition Only: $85 per beer SKU


Includes:

 

  • WBC Award medal Olympic style (Platinum included - 1st, 2nd, 3rd, 4th per category)
  • Awards Certificate
  • One-year publication of review on tastings.com for all awarded beers (medal, custom buy-it-now link to your retailer/website, category info)
  • Option to upload your own bottle/can shot image to represent your beer(s)
  • Confidential constructive criticism and feedback from trade buyers
  • Inclusion in Tastings.com homepage features honoring show winners
  • BevTest Portal access to all your digital assets, award logos, POSM, to market your beers and celebrate your wins.



 

Learn more about Beverage Testing Institute

 

BTI’s methodology: https://bevtest.com/lab/

BTI’s history:  https://bevtest.com/about/#mission-history

BTI’s panel: https://bevtest.com/lab/#the-panel

BTI’s editorials: https://bevtest.com/news-insights/industry-insights/

 

Visit consumer-facing Tastings.com and and check out the 2024 World Beer Championships results and reviews:

https://www.tastings.com/Calendar-Beer/Review-2023-12-16-2024-World-Beer-Championships.aspx

 

Read our editorial blog “The Slurp” 

https://www.tastings.com/Slurp/The-Whos-Whats-and-Whys.aspx

 

 

Registration due: October 15

Delivery of samples deadline: October 22

Results: January 2026 (exact date TBA)

 

Ship 6 cans or bottles or the equivalent to:

The Lab

OK Imports, LLC

4849 N. Milwaukee Ave, Suite 303

Chicago, IL 60630 USA

P: 773-930-4080

 

Please note: To comply with shipping regulations and to avoid a fine, you must include ASR (Adult Signature Required) in the reference field of your airway bill and affix an ASR sticker to the outside of your package.

All beers must be from licensed breweries and must be commercially available somewhere in the world.

 

Published Review Program Rules of Entry

 

The Beverage Testing Institute (BevTest) published review program reviews alcohol beverages and related products that are commercially available in any country. It is open to all producers, distributors, retailers, agents, importers, ad agencies or public relations offices. Samples submitted must be the commercial, government label-approved package and MUST be available for purchase, either in the US or in their country of origin, at the time of submission. Liquid must be the same as that which is currently in-market. Entries that do not meet these criteria will be disqualified from the competition without refund. Do not place any stickers or obstruct front labels, your bottle will be photographed for online publication. All participants agree to our usage policy. Entrants pay all shipping, customs and duty fees, no results will be released or published without full payment on account. Clients who submit before or on a deadline, and cancel their submission within two weeks after that deadline, can opt for a full refund or a credit on their account. Clients who submit after a deadline and cancel their submission will only receive a credit on their account, they will not have the option for a refund. You may replace your submission with a different product at no additional cost. If you submitted and failed to ship samples or make payment, the record for your submission will be canceled after 21 days. We reserve the right to refuse service for any reason and refund your submission fee(s). Any samples shipped to BevTest become BevTest property 14 days after a given category deadline date and will be disposed of at our discretion. All paid submissions that have been recommended by the panel will be published on Tastings.com, no exceptions. Wine and Beer category results are released 45 days from their submission deadline, Spirits category results are released 60 days from their submission deadline. We reserve the right to modify these rules at our discretion.

 

Published Review Program Usage Policy

 

Beverage Testing Institute (BevTest) is an independent, privately-owned corporation that conducts professional, blind tastings and reviews of beverage products for marketing and educational purposes. We do not accept sponsorship or advertising from any alcoholic beverage brand. Participation in BevTest’s open-forum tastings and competitions is completely voluntary. The producers, brand owners, or marketers of the relevant brands enter the products that we taste into our competitive tastings. Each producer pays the standardized, per-product registration fee to enter their products into these tasting sessions or competitions. The registration fees cover the cost of administering the tastings and overhead associated with the distribution of the tasting results through various media.

 

We conduct monthly tasting sessions by product category according to our annual wine, beer, and spirits tasting schedules, see our review schedules for more information. Participants are entitled to use only their individual product’s tasting note and score for marketing purposes. BevTest’s logos can be licensed for the purpose of supplementing the promotion of an individual product’s review. Use of unauthorized copies or approximations of BevTest’s logos for any purpose is not allowed. All uses of BevTest’s name and content in press releases must be approved by BevTest prior to dissemination. You may submit a press release featuring our name, reviews, and awards, or any print ads featuring our results and logo, by sending it to us at support@bevtest.com. Because wines have the potential to beneficially change in flavor and structure over time, if we have reviewed a wine more than once, we will publish multiple reviews for the same wine (exact brand and vintage) and always note the date of tasting. We do this to track the evolution of a wine for our readers. Since spirits, and the majority of beers, are based on a fixed recipe and do not beneficially change over time once bottled, we only publish the most current review for a given spirit or beer, so that our readership knows the quality level of the brand currently in the market.

 

It is our policy to allow licensed, approved reprints of the total results of any specific, individual tasting session for advertising purposes for a specified period of time. Because subsequent or prior sessions may be conducted by different panels, feature different groupings of products, and the possibility of product recipe re-formulations, we do not allow compiled listings of products from different sessions for advertising purposes. Results of various tastings are published on Tastings.com in the format of a searchable guide that is updated with the most current review for a given product, as we taste it. If you wish to license our category results or review content, contact us at consulting@bevtest.com.

 

Our tasting panels include senior staff members of BevTest, all of whom have had a minimum of three years experience as BevTest panelists and are recognized as world-class sensory evaluation experts in the field of alcoholic beverages. We also draw on a large pool of qualified members of the wholesale, retail, and on-premise sectors that have been trained in the use of our proprietary evaluation methodology and software. All products are tasted in flights by category, in random order. Samples are tasted blind and neat in Riedel stemware. No more than fifteen (spirits)-to-twenty-five (wines) products are tasted in a two-to-three hour morning tasting session. Our tasting room has been designed to minimize outside factors and optimize the critical perception of our panelists through a combination of natural and synthetic lighting and a standardized color and descriptive template.

 

British & North American Ales



Continental Ales



Stouts & Porters



Wheat Beers



Lagers



Fruit & Specialty Beers



Flavored Malt Beverages

IMPORTANT

Registration Deadline:

October 15th 

(samples need to be delivered by October 22nd)

 

 

If you have any questions about the World Beer Championships or issues with the submissions process please email our support team at support@bevtest.com