Greetings, Michigan Wineries, and a warm welcome to the 2024!
As we enter our third year hosting this esteemed event, Beverage Testing Institute (BevTest) is delighted to continue our partnership with the Michigan Wine Collaborative in evaluating and scoring your outstanding wines. With over 40 years of sensory analysis expertise, we are honored to collaborate with the Michigan wine community and leverage our exposure on tastings.com to consumer readers.
As the featured critic on wine-searcher.com, our scores and ratings take center stage on their site, reaching an impressive audience of 330-plus million unique wine searches annually. Opting for the Full Review option will significantly amplify the consumer reach of your published wine reviews.
At BevTest, we remain steadfast in our commitment to delivering fair, consistent, and thoughtful reviews of your wines. We encourage you to reach out for any inquiries, insights into our process, or to explore how we can contribute to the success of your winery.
We are eagerly anticipating the opportunity to sample your current vintages and showcase your Michigan wines to our esteemed trade judges and the ever-curious consumer audience. Here's to another year of celebrating the excellence of Michigan's winemaking industry!
Please confirm your information and set your password to continue with your participation in the 2025 Michigan Governor’s Cup Competition.
If you have already registered,
Click Here to login or recover your password.
There are two entry options that provide different levels of promotional tools and deliverables detailed below. Both options are for the same competition, the Michigan Governor’s Cup Competition.
Option 1 -
Competition-Only
$110/wine for non-members
$95/wine for MWC members
Includes:
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100-point based score (no tasting note, no published review)
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Platinum, Gold, Silver, Bronze winners based on BevTest’s Points-to-Medals conversion scale*
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Emailed award certificate PDFs for each medal winning wine (Non-winning wines do not receive certificates)
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Best of Class and/or Best of Category eligibility, certificates provided for qualifying wines
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Winery-focused, confidential constructive criticism and feedback from trade buyers
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Full results list with final awards emailed to competition committee person at Michigan Wine Collaborative at the conclusion of the competition on May 31, 2024
Option 2 -
Full Published Review Option
$165/wine for non-members
$150/wine for MWC members
Includes:
-
100-point based score
-
Platinum, Gold, Silver, Bronze winners based on BevTest’s Points-to-Medals conversion scale*
-
Emailed award certificate PDFs for each medal winning wine (Non-winning wines do not receive certificates)
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Best of Class and/or Best of Category eligibility, certificates provided for qualifying wines Consumer-facing tasting note
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Three-year publication of review on Tastings.com for all awarded wines (will include score, medal, tasting note, pairing suggestions, category info, and more) Click here for an example
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“Buy-It-Now” button that links your wines’ review page to your e-commerce solution
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Exceptional wines will be included in Tastings.com homepage features
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Full results list with final awards emailed to competition committee person at Michigan Wine Collaborative at the conclusion of the competition on May 31, 2024
Michigan Wine Collaborative members will receive a promo code for a $15 discount of all entries. Please contact Brain Lillie for your code or membership information.
Option 2 - Volume Discounts
$165 each for 1-10 wines
$155 each for 11-20 wines
$145 each for 21+ wines
* BevTest’s Points-to-Medals conversion scale:
96-100 - Superlative (Platinum Medal)
90-95 - Exceptional (Gold Medal)
85-89 - Highly Recommended (Silver Medal)
80-84 - Recommended (Bronze Medal)
79/NR - Not Recommended (No Medal)
REGISTRATION DEADLINE AND RESULTS SCHEDULE
Entries are accepted and progressively reviewed starting March 3, 2024. Competition results will be distributed
directly to the Michigan Wine Collaborative on May 31, 2024
Enter by: March 15th (EXTENDED)
Results Received: TBD
HOW TO ENTER
- Review the Competition Rules
- Enter online through the BevTest Client Portal via the REGISTER tab of this landing page.
- Ship your samples to arrive no later than March 3rd
DEADLINE
- Registration EXTENDED: March 15th (Entry) Samples due no later than March 31st
SHIPPING
Ship Two (2) 750 ml bottles or equivalent to:
The Lab c/o OK Imports
4849 North Milwaukee Avenue
Suite 303
Chicago, IL 60630
Provide shipper with our phone 773-930-4080 and email reviews@bevtest.com
Our facility is temperature-controlled, you may ship as early as you like. Bottles will be appropriately stored and cared for based on style.
Competition Categories
The Competition would have the following categories and corresponding 'Best of' awards:
Vinifera Red
Vinifera White
Hybrid Red
Hybrid White
Fortified (Port)
Sparkling
Fruit
Mead
Cider
Rosé
Sweet/Dessert (R.S. =5%)
Best of Show Awards: Best of Category, Governor’s Case Winners (highest ranking overall top 4 white wines, top 4 red wines, top sparkling, top rose, top cider, top mead), Governor’s Cup (highest scoring beverage all around).
All wines entered must be produced and bottled by licensed Michigan wineries and have a labeled Appellation of Origin of: Michigan, a county within MI, or an approved AVA that lies within MI.
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